As it is saying in Gail marketing: if you are speaking to everyone, you’re actually speaking to no one.
When you want to brand your business there are going to be many questions like where do I need to begin, what are the first steps that I have to take, and other similar questions. One of the best answers to these questions is: target your audience! Well, in this case, many entrepreneurs will answer: I want everyone is aware of my business and be my customer! But is it a good idea? Do branding for your small brand is one of the very first steps of your work. you need to understand that after you find your business niche, you need to prepare yourself for branding efforts.
In this video from GoDaddy, you can find the right answers to this question. We invite you to see this video and share your idea about what you heard.